The Revenue Motion Framework™ ebook is the complete methodology in book form: Align, Sense, Orchestrate, Convert, Optimize — the five phases that replace the traditional lead funnel with a continuous, signal-driven motion built around how enterprise buying groups actually move.
Written by Roel Haanappel, founder of MatterMore and a Forrester EMEA ABM Award winner, drawing on 30 years inside enterprise B2B organisations including Unit4 and SUSE.
What’s inside: Foreword · Why most B2B demand generation fails · How enterprise buying actually works · The Revenue Motion Framework™ in full · A deep chapter on each of the five phases · A 90-day implementation roadmap.
Format: PDF, 60 pages. Instant download after purchase. €79 ex VAT.
If you’ll be implementing the framework with your team, the Implementation Toolkit (€149 ex VAT) includes everything above plus the 90-Day Action Plan deck (the working planning tool two leaders fill in together) and the framework one-pager — the kit teams use to actually roll this out.”
